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Under writer
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33-41 Newark St., Hoboken, NJ 07030
(201) 526-1230, Fax (201) 526-1260
Web Site: PropertyCasualty360.com
EDITOR IN CHIEF/GROUP EDITORIAL DIRECTOR Bryant Rousseau
ASSISTANT MANAGING EDITOR/NU MAGAZINE Caroline McDonald
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A UNIT OF
PRESIDENT/CEO
Andrew L. Goodenough
COO/CFO
Thomas M. Flynn
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David MacDonald
EXECUTIVE VICE PRESIDENT
MEDIA DIVISION
John Whelan
Confessions Of An
Uninsured Man
ONE OF THE many aspects that I love about covering the P&C indus- try is that it touches just about everyone—anyone, that is, who owns a car
or a home, which covers a vast percentage
of America.
But not quite everyone has purchased
P&C insurance—including, for example,
your NU editor-in-chief. As a New Yorker,
I have no need to own a car. And I rent
in an apartment building that doesn’t require its residents to have insurance.
(Being insurance-less at the helm of
a magazine called National Underwriter
perhaps isn’t quite as awkward as another
situation I was in: the editorial leader of
Multi-Housing News, a magazine for apartment owners—and living at the time
(shhh!) in a rent-stabilized apartment,
paying far below market rate...)
However, assigning and editing stories
every day about risk has got me thinking—and I decided today to get a quote for
renter’s insurance. (I swear the looming
deadline for an editorial topic had nothing to do with my decision.)
Where to turn? (The answer might be
especially interesting to any carrier marketing executives reading this.)
I have had a USAA credit card for decades, and I know, from the promotions
slipped frequently into my monthly statements, that they offer renter’s insurance.
And I actually have positive brand feelings
toward the company (and let’s just say
“positive” does not accurately reflect my
sentiments toward any of the other credit-card companies with which I deal).
I called the number on the back of my
card, said “renter’s insurance” into the
phone and was immediately connected
with an agent. She had my address
already and asked only four questions
(one of which was why I was calling
today, and I was upfront about writing
about the experience for NU). The other
questions had to do with my fire-alarm
situation (basic); how much coverage I
wanted ($25,000) and if I had any valu-
able objects I wanted to single out (yes,
two paintings x $2,500 each).
Bryant Rousseau
Editor in Chief
201-526-2329
brousseau@sbmedia.com
PropertyCasualty360.com
October 17, 2011 | National Underwriter Property & Casualty | 5