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John Whelan
We like to think at NU that our
coverage of individual insurance lines has
long been one of our greatest strengths.
And we know from both reader
surveys and informal feedback that our
line-specific reports are seen as some of
the most valued content we provide—
Those already doing
business in this area need
to stay on top of the latest
trends. And those who
might be considering (re)
entering the line need to
discover where the latest
opportunities might lie, and
what the essential particulars
are with this class of business.
But we know we can
always improve, and I want
to use this space to draw
your attention to some
changes you’ll see starting in this issue of
the magazine—and, at least as important,
point you to a new area of our Web site
that is designed to showcase the depth of
our lines-focused content: feature stories,
news articles, directories, recommended
resources, videos and more.
Within this issue of NU, you’ll notice
that we have two stories covering specific
lines: coverage for cultural centers (page
18) and for high-net-worth individuals
(page 20). And you’ll be receiving more
such issues going forward that include
multiple looks at single lines.
And we won’t just be including more
lines in our issues—we’re also devoting
more space to each individual report so
we can take deeper, more in-depth dives to
highlight more emerging issues, spotlight
more new products, and give you the
insights and opinions of more experts.
We hope, in fact, when you see our new
“NU’s Guide to…” stamped on one of our
lines reports that you’ll clear out a special
place for it in your workspace so it’s always
nearby and ready for easy reference.
While these print reports are meant
to be both comprehensive and forward-looking, we know that line-specific news
is always happening: Carriers are releasing
new policy options; regulatory bodies are
issuing updated rules; movements in the
macro-economy are affecting how much
or what type of coverage is required.
So each line you see in print will
also have a dedicated home on
PropertyCasualty360.com (http://www.
propertycasualty360.com/markets/
featured-lines), where we aggregate all our
content—and keep it constantly updated
with the latest information (and quick
links to comprehensive contact data for all
the markets that play in this space, created
by our partners at Kirschners.com).
Soon, you’ll be able to not only find
all the information on this line created by
NU’s editorial team—you’ll also be able
to add your voice to the conversation
occurring around the business, whether
you have a comment to add, a white
paper to share or want to connect with
another industry peer who shares your
knowledge of and passion for this area.
And while we’re on the subject of
sharing, be sure to let me know if there
are lines you’re eager for us to explore. You
can discover what lines we have slated for
the rest of 2012 by checking out online
our editorial calendar. But if you don’t see
the line(s) you’re most interested in, let us
know, and we’ll definitely consider adding
it to the “line lineup” for this year.
Bryant Rousseau
Editor in Chief
201-526-1239
brousseau@sbmedia.com
PropertyCasualty360.com
February 20, 2012 | National Underwriter Property & Casualty | 5