DIGITAL & INTERACTIVE EDITION
MEDIA KIT 2012
are “very satisfied” or
“satisfied” with their
digital edition*
read their issue within a
week and over 52% read
it immediately or the
same day*
take one or more actions
when reading
advertisements or
articles*
A world of new opportunities for advertisers. National Underwriter
Property & Casualty now offers magazine-branded mobile apps and
cross-platform innovations!
Exciting new ways to engage with National Underwriter Property
& Casualty ’s quality subscriber base. From banner ads to videos to
pop-ups, National Underwriter Property & Casualty ’s digital editions
UPGRADE your print ad from 2-D to 3-D. Contact your business
manager today for more information and pricing.
All digital subscriptions are audited by BPA and maintain the strict
circulation standards you’ve come to expect with National Underwriter
Property & Casualty.
Subscribers’ top
reasons for reading
digital editions?*
Environmentally friendly
50%
Easy to save
43%
Ability to search
42%
Easy to forward
33%
So what does this
mean for you?
Increased engagement with our
audience: Over 91% take one
or more actions when reading
advertisements or articles.*
PLUS each issue also has an
expanded lifecycle as each issue,
and its ads, are archived.
