Often, ideas for a column come from the most unlikely places. The same can be said for insurance agencies truggling for ideas for blogs or social media. Being open to lessons from
different sources can be a powerful way to bring
unique perspectives to your audience.
I recently and started listening to National
Public Radio (NPR).One of my favorite programs is
called “The Moth Radio Hour.” It’s a compilation of
true stories told by the people that lived them on
all sorts of topics, beautifully presented in a public
setting with an audience.
Because of this recent fascination with NPR,
for my birthday, my wife gave me two books:
“This is NPR: The First Forty Years” and another
called “The Moth.”
I started the one on the history of NPR and dis-
covered some of the keys that attracted me to the
station. It was then that I realized the applicabil-
ity it had for agents and the technology I’ve been
writing about for several months.
“We’re going to talk to our listeners just the
way we talk to our friends, simply, naturally. We
don’t want to be the all-knowing voices from the
top of the mountain,” explained Bill Siemering,
NPR’s first program director.
IT’S ALWAYS ONE-TO-ONE
I couldn’t give better advice to every agency trying to find its “voice” for communicating with its
clients, its prospects and the market in general.
No matter what method you’re using to connect
and engage with your audience, always envision
that you’re speaking with one person.
The second most-taught trick (after the one
where you’re supposed to see everyone in their
underwear) is to find a few individuals and make
eye contact with them during the presentation.
The same idea works for video messaging.
TALK TO CLIENTS LIKE TALKING TO A FRIEND
A Lesson from NPR