2017 NU/PIA INdePeNdeNt
The agents have spoken. In one of the most comprehensive studies of independent agents in the U.S. ever completed, NU, the National Association of Professional Insur- ance Agents (PIA) and Flaspöhler, part of NMG Consulting, joined forces to conduct the 2017 Independent Agent Survey — a study whose findings pro- vide revealing insight into the demographics, books of business and industry
challenges of independent Property & Casualty insurance agents, as well as their most
highly rated carriers.
Flaspöhler has long conducted an annual study of agents on behalf of key P&C
carriers, who use the results to help them best meet agent needs. This year’s expanded questionnaire — crafted by Flaspöhler, P&C carriers, PIA and NU — was
distributed to NU’s proprietary lists of independent agents nationwide as well as PIA’s
national membership (in return for the exclusive right to publish highlights of the
study findings), resulting in the most reliable and scientifically sound sample in the
history of this study.
Many agents told us that better and increased communication with their carrier
partners is greatly desired. Others expressed concern and frustration over reduced
commissions and profit-sharing. The findings were a stark reminder that the relationship between insurers and independent agents is just that: a relationship, one
that requires regular maintenance. In the pages that follow, we provide unprecedented perspective on agents’ needs and desires,
including their favorite P&C insurers with which to do business in a variety of lines and their top-rated carriers overall.
Carriers interested in learning more about the report can contact Rick Flaspöhler at firstname.lastname@example.org.
THE 2017 NU/PIA INDEPENDENT AGENT SURVEY EMPOWERS PRODUCERS TO SHARE
INFORMATION ON THEIR AGENCIES, PAIN POINTS — AND THEIR FAVORITE CARRIERS
BY SHAWN MOYNIHAN
“THE SCOPE, BREADTH
AND DEPTH OF THIS STUDY
ARE TRULY SIGNIFICANT.
IMPORTANTLY, IT PROBES
—PIA NATIONAL EXECUTIVE
JUST WHAT AGENTS NEED
FROM THEIR CARRIERS
TO ENSURE MUTUAL GROWTH
VICE PRESIDENT &
CEO MIKE BECKER
RESPONDENTS: WHO’S TALKING
of total respondents have worked in the
P&C business at least 15 years or more.
Mostly retail agencies were represented,
as opposed to retail brokers/firms and
specialty wholesale agency brokers/firms.
of respondents identified themselves
either as an agency principal or owner
THE MAJORITY OF RESPONDENTS WERE 50 AND OLDER,
WITH THE HIGHEST PERCENTAGE — 33.8% — IN THE 50-59 AGE RANGE.