IT’S TIME TO PUT A STOP TO THE LIFE-CHANGING
CONSEQUENCES OF DISTRACTED DRIVING.
When you’re behind the wheel, Every Second MattersSM. That’s why the
Travelers Institute launched the Every Second Matters initiative – a distracted
driving education campaign recognizing that everyone, from drivers and passengers
to cyclists and pedestrians, has a role to play in reducing distractions on the road.
Why EVERY SECOND MATTERS:
° 28% of drivers report having had a “near miss” because they personally were
distracted while driving.*
° One-quarter of all drivers report having been in an accident due to distraction,
either due to their own distraction (6%) or due to the distraction of another
Any activity that distracts drivers is dangerous. Through research, community
events and outreach in 2018, the Travelers Institute® Every Second Matters
initiative challenges drivers to set good examples, passengers to speak up and
all of us to postpone calling or texting someone who is driving. To learn more
about this important initiative, visit travelersinstitute.org.
*2018 Travelers Consumer Risk Index
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